Supported by:

Embedded Computing

Next Event


Mos Days Hrs

8 June 2022

10am - 5pm

9 June 2022

10am - 4pm

LV Convention Center

Supported by:

Embedded Computing

8-9 June 2022

LV Convention Center

Keynote Theater 1

The KeyNote Theaters at the Embedded Technology Convention are at the heart of the event. With the Keynote Speaker topics designed and delivered by leading industry experts at the forefront of embedded computer systems and technology, all visitors who attend a Keynote Seminar will witness what trends and solutions lay on the horizon through expert insights and professional know-how.

Expect to see plenty of visitor recordings and selfies, online press and blogger coverage, as well as numerous photos, announcements and posts regarding the Keynote Theater lineup.

  • Wednesday
  • Thursday
    • 11.00 - 11.30

      Kenton Williston - Lectrix

      Digital transformation only works when applied to every aspect of your organization

      In January 2022, Harvard Business Review published The 4 Pillars of Successful Digital Transformations. In describing the third pillar of digital marketing, the authors discuss tactics such as “capturing clean data, setting up digital marketplaces, geo targeting campaigns, and using artificial intelligence to identify and act on critical customer behaviors.” Commonly among electronics, semiconductor and new technology companies, digital approaches to selling and marketing lag their peers in industries such as pharma, software and IT. In this keynote session, Lectrix CEO, Graham Kilshaw takes us through where to begin the digital journey into selling and marketing, and through some live examples provides insight into which tools and tactics to focus on, in order to achieve the ever-elusive ROI on marketing.

      11.45 - 12.15

      Bob Scaccia - USA Firmware

      The Firmware Age: The Promise and The Preparation

      Firmware is the middle child of the digital age. It was the cause of the 2000 bug and requires expertise in two disciplines: software and engineering. As processing power moves 'at the edge' and 'at the device' grows, we need to recognize the future of IoT demands excellence in firmware. In this presentation, we review what happens as a result of ignoring the discipline and firmware best practices moving forward.

      12.30 - 13.00

      Chris Bradfield - TeamViewer

      Support x.0: Next Normal for IT & OT convergence

      With the advent of Industry 4.0, the manufacturing sector is transcending to a connected ecosystem. This trend is further driven by the changing technology landscape, adoption of new capabilities, and higher efficiency benchmarks. Apps, APIs and IoT integrations have seen a massive adoption in the last few years to connect more and more industrial units. With changing times, and the changing business dynamics, IT and OT technologies started to converge to bring in more agility, speed and predictability in business outcomes. This presents the opportunity to take the support experience to the next level seamlessly unified across a diverse landscape and ecosystem.

      13.15 - 13.45

      Matthew Burns - Samtec, Inc.

      Faster, Denser, Smaller: Enabling High-Performance Embedded Computing Connectivity

      RISC-V, GPUs, DSPs, SoCs and good’ol x86 already define next-gen, faster, denser and smaller embedded computing platforms. Routing PCIe® 4.0/5.0, 100 GbE, USB4® and DDR 4/5 signals in chip-down or modular designs pose many challenges for the embedded designer. In this keynote, the presenter will summarize technical challenges while offering practical solutions for design and implementing high-performance embedded computing connectivity.

      14.00 - 14.30

      Noelle Silver - AI Leadership

      HumAIn: Empowering Inclusion with Technology

      n this session we will discuss three real, tangible use cases for leveraging artificial intelligence and applied machine learning models to solve problems that affect everyone. We will walk through problem discovery, design, development and deployment of solutions that can change the world.

      14.45 - 15.15

      Nicolas Synnott - Trendi Tech Inc.

      Help Us Reduce Food Waste

      Trendi is an innovative company that uses robotics to help the farm and food industry rescue and upcycle food waste into products of value. Follow along as we bring up key facts about food waste and present our profitable solution.

      15.30 - 16.00

      Erik Schumacher - Promenade Software, Inc.

      Making self-instrumenting embedded software to enable continual comprehensive test throughout the device lifecycle.

      This presentation will describe an embedded system framework that provides visibility and control of all levels of an embedded system during runtime. An event-driven, design-for-testability system, it enables commands to be sent (via a PC) to all public functions, and variables/data to be streamed out while the instrument is operational. This framework has been implemented on dozens of medical devices developed by Promenade Software and has proven to be tremendously useful in all stages of the device lifecycle. The architecture and the capabilities will be discussed.