Keynote Theater 1
The KeyNote Theaters at the Embedded Technology Convention are at the heart of the event. With the Keynote Speaker topics designed and delivered by leading industry experts at the forefront of embedded computer systems and technology, all visitors who attend a Keynote Seminar will witness what trends and solutions lay on the horizon through expert insights and professional know-how.
Expect to see plenty of visitor recordings and selfies, online press and blogger coverage, as well as numerous photos, announcements and posts regarding the Keynote Theater lineup.
- Wednesday
- Thursday
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11.00 - 11.30
Kenton Williston - Lectrix
Digital transformation only works when applied to every aspect of your organization
In January 2022, Harvard Business Review published The 4 Pillars of Successful Digital Transformations. In describing the third pillar of digital marketing, the authors discuss tactics such as “capturing clean data, setting up digital marketplaces, geo targeting campaigns, and using artificial intelligence to identify and act on critical customer behaviors.” Commonly among electronics, semiconductor and new technology companies, digital approaches to selling and marketing lag their peers in industries such as pharma, software and IT. In this keynote session, Lectrix CEO, Graham Kilshaw takes us through where to begin the digital journey into selling and marketing, and through some live examples provides insight into which tools and tactics to focus on, in order to achieve the ever-elusive ROI on marketing.
11.45 - 12.15
Bob Scaccia - USA Firmware
The Firmware Age: The Promise and The Preparation
Firmware is the middle child of the digital age. It was the cause of the 2000 bug and requires expertise in two disciplines: software and engineering. As processing power moves 'at the edge' and 'at the device' grows, we need to recognize the future of IoT demands excellence in firmware. In this presentation, we review what happens as a result of ignoring the discipline and firmware best practices moving forward.
12.30 - 13.00
Chris Bradfield - TeamViewer
Support x.0: Next Normal for IT & OT convergence
With the advent of Industry 4.0, the manufacturing sector is transcending to a connected ecosystem. This trend is further driven by the changing technology landscape, adoption of new capabilities, and higher efficiency benchmarks. Apps, APIs and IoT integrations have seen a massive adoption in the last few years to connect more and more industrial units. With changing times, and the changing business dynamics, IT and OT technologies started to converge to bring in more agility, speed and predictability in business outcomes. This presents the opportunity to take the support experience to the next level seamlessly unified across a diverse landscape and ecosystem.
13.15 - 13.45
Matthew Burns - Samtec, Inc.
Faster, Denser, Smaller: Enabling High-Performance Embedded Computing Connectivity
RISC-V, GPUs, DSPs, SoCs and good’ol x86 already define next-gen, faster, denser and smaller embedded computing platforms. Routing PCIe® 4.0/5.0, 100 GbE, USB4® and DDR 4/5 signals in chip-down or modular designs pose many challenges for the embedded designer. In this keynote, the presenter will summarize technical challenges while offering practical solutions for design and implementing high-performance embedded computing connectivity.
14.00 - 14.30
Noelle Silver - AI Leadership
HumAIn: Empowering Inclusion with Technology
n this session we will discuss three real, tangible use cases for leveraging artificial intelligence and applied machine learning models to solve problems that affect everyone. We will walk through problem discovery, design, development and deployment of solutions that can change the world.
14.45 - 15.15
Nicolas Synnott - Trendi Tech Inc.
Help Us Reduce Food Waste
Trendi is an innovative company that uses robotics to help the farm and food industry rescue and upcycle food waste into products of value. Follow along as we bring up key facts about food waste and present our profitable solution.
15.30 - 16.00
Erik Schumacher - Promenade Software, Inc.
Making self-instrumenting embedded software to enable continual comprehensive test throughout the device lifecycle.
This presentation will describe an embedded system framework that provides visibility and control of all levels of an embedded system during runtime. An event-driven, design-for-testability system, it enables commands to be sent (via a PC) to all public functions, and variables/data to be streamed out while the instrument is operational. This framework has been implemented on dozens of medical devices developed by Promenade Software and has proven to be tremendously useful in all stages of the device lifecycle. The architecture and the capabilities will be discussed.
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11.45 - 12.15
Johnny Williams - Harman International Industries, Incorporated
Audio of Things: The Convergence of Audio Hardware and Software in Everyday Things
Consumer manufacturers are seizing on new revenue opportunities by integrating audio into products that otherwise didn’t have sound capabilities. Recent advancements in audio technology allow sound-producing components to not only be embedded into smaller form factors, but also used to improve 2-way communication capabilities in products such as helmets and medical equipment. From showerheads and couches to mobile phones and laptops, this keynote will delve into the Audio of Things.
12.30 - 13.00
James Odeyinka - Walgreens
Helicopter view of common attacks in embedded devices & Remediation Process
The explosion of embedded system comes with myriads of risks, vulnerabilities, and threats. This presentation will go into deep dive of threats and vulnerabilities facing the embedded technology. Protecting Embedded systems is still a huge challenge due to the resources limitation in some devices, but we will examine the tools and technologies to mitigate the threats. Also, we will discuss the AI opportunity to assist in the threat mitigation.
13.15 - 13.45
Justin Moll - Pixus Technologies
Leveraging Modular Open Standard Computing Architectures for Land, Sea, & Air
Justin will discuss how embedded computing open standards are being utilized in advanced drone technology, including drone detection and spoofing. He will also provide some design examples of these MOSA platforms mounted in vehicles, sea-based design, and modern aircraft. The topic will include technical and other advanced of open standard architectures.
14.00 - 14.30
Yohai West - incredibuild
Time is critical, so why waste it?
Product releases and updates have gone from quarterly events to daily and even hourly happenings. Users have shorter attention spans than ever. If you can''t provide new features, improvements, and fixes to meet their needs, they can simply switch to a service or app that can. The Fortune 500 companies that have fallen off the map since 2000 couldn''t keep up with faster, more agile newcomers. In this session, you''ll learn how leading organizations are accelerating their dev cycles without compromising on quality, costs, and their engineers'' health.
14.45 - 15.15
Bob Flynn - oneM2M
Smart Cities – A sustainable approach with oneM2M
For any sufficiently large deployment, especially for a sustainable Smart City, a major concern is going to be the cost of the system. The cost to design the Smart City, the cost to develop the Smart City and the cost to operate the Smart City. By using a proprietary framework as the basis of such a large endeavor you are almost certainly making cost a variable that you have very little control of – this is known as vendor lock-in. Vendor lock-in can be mitigated by using a standard based framework like oneM2M, that simplifies implementation complexity for devices and applications, which is what we are here to talk about today.
15.30 - 16.00
Michael Hopkins - CurrentRF
20% to 40% Switching and Dynamic Power Reduction Using the CC-100 IC, the CurrentRF PowerPad, and the CurrentRF PowerPad in Digital ICs and Systems
Electronic systems using digital circuits generate EM currents (overlap current) as an undesired byproduct of their function. This overlap current is present in all digital circuits. These current impulses are too high in frequency for Batteries and Supplies to directly provide, thus reservoir capacitors and DCAPs are utilized to supply these locally needed high frequency currents. Mounted on the ground side of reservoir capacitors and DCAPs on PCBs, the CC-100 IC intercepts this high frequency current, reprocesses and feeds back a portion of this current, and cancels a portion of the original overlap current impulse, reducing total digital current by 10% to 40%. Maintaining the footprint of conventional IC powergrids and padring bondpads, the CurrentRF PowerGrid/PowerPad, an area reduction version of the CC-100 IC, also reduces system digital reservoir capacitor current drain by 10% to 40% of the total system battery current draw. The implementation of the CurrentRF PowerGrid/PowerPad consumes almost zero additional chip area, and is suitable for integration into Digital/Mixed Signal/Sensor ICs, drawing no DC operational power.
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