
Zack Miller
CTO & Co-founder
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JackHabbit
Using Behavioural Design for Engagement and Positive Change
For markets like finance, learning, or health and wellness, building a successful product requires the ability to change users’ behavior, but most offerings struggle to create or sustain that change. Come hear about the extensive behavior research at JackHabbit, including the Behaviour Change Score (BCS) we developed to evaluate apps and the guiding principles of our evidence-based approach to healthy habit formation.