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Kenton Williston
CEO
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Lectrix
Digital transformation only works when applied to every aspect of your organization
In January 2022, Harvard Business Review published The 4 Pillars of Successful Digital Transformations. In describing the third pillar of digital marketing, the authors discuss tactics such as “capturing clean data, setting up digital marketplaces, geo targeting campaigns, and using artificial intelligence to identify and act on critical customer behaviors.” Commonly among electronics, semiconductor and new technology companies, digital approaches to selling and marketing lag their peers in industries such as pharma, software and IT. In this keynote session, Lectrix CEO, Graham Kilshaw takes us through where to begin the digital journey into selling and marketing, and through some live examples provides insight into which tools and tactics to focus on, in order to achieve the ever-elusive ROI on marketing.